del.icio.us - Social Bookmarking Site

del.icio.us (03-18-06)
Google PR: 8
Alexa Traffic Rank: 484
Google Indexed Pages: 3,900,000
MSN Backlinks: 430,133
Backlinks Pass PR: Yes
Niche: No

del.icio.us is a subdomain of icio.us which was registered in May of 2002 by Yahoo. Supposedly there have been social bookmarking type sites online since about 96'. Not counting networking sites I believe del.icio.us was one of the early major players. (correct me if I'm wrong)

The simplicity of del.icio.us must account for at least a portion of their success. There is absolutely no fluff. You sign up, tag your favorite pages and thats about it. An algorithm is used to rank each page within the tags. By far the most important factor is the sheer number of users who bookmark an individual page using the tag.

Like anything else, there are a few ways an internet marketer can exploit a system like this. I find some of these methods to be largely unethical. If you would like to use web 2.0 sites as a promotional tool first you need to write solid content. Afterwards I find it absolutely acceptable to submit your article to several social bookmarking sites once with a modest number of relevant tags. From there your article may gain popularity and be thrust into the lime light. If its not please don't artificially increase your popularity. Instead focus on improving the quality of your content.